Write down how you intend to accomplish that and plan accordingly. Landing Page Optimization Landing Page Analytics Ever heard the quote, “If you can’t measure it, you can’t improve it?” Well, if you don’t want all your hard work to go to waste, you’ll need to identify which key metrics carry the most weight for your landing page before you start creating it. It’s easy to say, “Duh, conversions mean the most, obv.” But it takes a much more intentional effort to know how to optimize related metrics to fuel the high conversion rate you’re looking for.
Here are five key areas you can gather feedback from and optimize to create an enjoyable customer experience for visitors landing on your landing page (oops, I caught myself in a “punny” situation there). 1. Unique pageviews: Pageviews are the first metrics that will soar. Similar to likes on Instagram and Twitter, it feels nice, but there’s little insight into who these viewers are or where they’re coming from (i.e., social, paid, or organic traffic). On the other buy email list hand, “unique views” represent the number of people who have viewed your pages, no matter how many pages they viewed.
buy email list
This means if you had one new visitor that visited three pages, that would increase your unique views by one and your page views by three. Use this helpful metric to understand daily patterns and promotions that trigger a spike in traffic. 2. Sessions by source: THIS is where optimization becomes a targeted effort. After setting up your landing page, you’ll need to get into distribution mode using paid advertising strategies and organic content to drive traffic to your page.