in mobile gaming is reflected in Glu’s recent Coinbase User List performance. The developer, which also owns titles Design Home, Covet Coinbase User List Fashion, Disney Sorcerer’s Arena and MLB Tap Sports Baseball, saw revenue rise 25% year-over-year to $141.4 million in Q4, while bookings were up 15% YoY to $124.8 million, according to an earnings statement. Overall revenue for 2020 was up 31% to $540.
5 million. Kim Kardashian: Hollywood Coinbase User List stands as one of the developer’s most noteworthy offerings. The game, which debuted in 2014, served as an early example of how influencers like Kardashian could translate their Coinbase User List brand into other channels, but it has remained popular as other mobile trends have died off. Last May, Kardashian extended her exclusivity agreement with Glu by several years. This is EA’s second major studio acquisition in recent months after snapping up Code masters for roughly $1.2 billion in December; however,
Particularly in regards to advertising. Among consumers new to gaming, 35% prefer the ad-supported monetization model, Facebook’s Coinbase User List research found. Mobile gaming M&A has been on the rise as companies chase the opportunity. Zynga, one of the largest players in the industry, last year bought hyper casual game makers Rollic and Peak for $180 million and $1.8 billion, respectively. Zynga CEO Frank Gibeau this week said the company was on the hunt for more acquisitions, per TechCrunch.