Next, you have to choose a content format and then develop skills in that area. Types of content creation skills include:
For example, if your niche is taekwondo, then whatsapp number list perhaps you may want to consider developing your skills in video production.
That being said, playing to your strengths is more important. Creating content is a long journey. And creating the type of content you like on a topic you’re passionate about will help you go a long way.
This is why, despite the fact that writing was (likely) a terrible medium for breakdancing, I still chose to go for copywriting in the end. The fact that I was already interested in writing—coupled with me being camera shy—made this decision a no-brainer. In hindsight, writing matched my strengths and has served me well so far.
If you’re like me and want to improve your copywriting skills, I highly recommend these resources:
The Boron Letters (Book)
The Adweek Copywriting Handbook (Book)
Ogilvy on Advertising (Book)
The Halbert Copywriting Method Part III (Book)
3. Create a “Do 100” project
There’s no way around it. If you want to learn how to create content, you have to create content.
If you want to improve your content creation skills, the best way is to actually make something and put it out there. Yes, it is scary. Yes, it will hurt to get feedback. But you have to go through this phase to become a successful content creator.
To tackle the above, I recommend creating a “Do 100” project. This is an idea that was popularized by my friend, Visakan Veerasamy. Basically, commit to making 100 of X, where X is the content creation skill you want to improve.
For example, if you’re trying to excel at making short-form videos, then commit to creating 100 TikTok videos. If you’re writing, commit to crafting 100 tweets or writing 100 blog posts. If you’re learning photography, post 100 photos on Instagram.
The reason why this works is twofold:
Commitment – A project is a forcing hand. No more procrastination or constant deliberation. This is the reason why challenges like tweet100 and ship30for30 are so popular.
Volume – A ceramics teacher split his class into two groups: One was graded solely on the quantity of work they produced, the other on the quality of work. The result: The group graded for quantity produced works of higher quality. Quantity leads to quality. The more you create, the better you become.
My story is similar too. While I didn’t call it a “Do 100” project back then, I committed to sending an email a day, five days a week, to the subscribers of my breakdance blog. I eventually wrote over a hundred emails. Looking back, I now realize this project really skyrocketed my writing skills.