The epidemic has brought explosive attention and demand to people's health, vaccines and other issues, which has greatly stimulated the development of the vertical business of "Internet health", and has made Baidu Health, which has some practice in the field of "health care", greatly stimulated. After the "Putian Department" and other wind reviews contusion, we ushered in another new opportunity.
But at the same time, other leading Internet companies such as Ali and JD.com have also accelerated the layout of this section.
This article will select two competing products, Yilu (Ali Health) and JD Health, to compare with Baidu Health and explore the new direction of Baidu's healthy development.
The epidemic has prompted "Internet health" to come to a new outlet. Facing the simultaneous increase in user demand and competitors in the Internet health industry, how should Baidu Health promote it to seek greater development? Next, we will country email list select two competing products, Yilu (Ali Health) and JD Health, to compare with Baidu Health and explore their development direction.
1. Market analysis
1. Current status of the medical industry
Medical problems are related to the health of each of us. It has been a problem of great concern since the beginning, and the government has invested huge funds to build and maintain it. However, there are still many problems in the medical service industry:
It is difficult and expensive to see a doctor: I don’t trust small hospitals, so there are many cases of going to large hospitals to see small diseases, but large hospitals are expensive and unaffordable. Coupled with people's blind pursuit of large hospitals, phenomena such as "hard to get a ticket" and "queuing for two hours and seeing a doctor for five minutes" frequently occur.
The imbalance between supply and demand of doctors and patients: With the rapid development of social technology and economic conditions, the fast-paced and overloaded work intensity has brought many "health problems" to people, and with the improvement of living standards, people's pursuit of "health" has also getting stronger. However, doctors are faced with problems such as high workload, high risk, and tense doctor-patient relationship, resulting in a serious imbalance between doctor-patient supply and demand and accelerating the social phenomenon of "difficulty in seeing a doctor".
Ineffective allocation of resources: Due to the strong pursuit of "big hospitals", many tertiary hospitals are overloaded and the medical resources of primary hospitals are greatly wasted, so that resources cannot be effectively allocated.
Therefore, there is a demand for "hoping to conduct online consultation through the Internet to solve the problems currently faced". Moreover, with the epidemic in 2020, people's demand for health care has shown an explosive growth, which has greatly stimulated the "Internet health" industry that has developed to a certain extent. Mild patients choose online consultation to obtain medical services during this period.