Brand means high quality and high efficiency, and enterprises can obtain maximum economic benefits through the optimization of products and the promotion of brand effects . An excellent brand can be quickly known and accepted in the industry market competition, but the establishment of a brand requires a long process of capital accumulation. A new brand is a completely unfamiliar new face to the public. In order to fully promote it in the consumer group and occupy a place in the market competition, the company needs to spend a lot of time, energy, resources and contacts to achieve it. At this time, the advantages of the brand have been fully reflected.
The operation method of joining can help entrepreneurs Image Manipulation Service or related companies to directly save the process of building brand awareness, but for the head office, the chain is not a simple collection of joining. In order to maintain the high reputation of the brand, management is the top priority. The focus of this study is on brand effect building. A good brand effect display can fully protect the interests of enterprises and is also the most effective sales method, allowing enterprises to target the brand in the minds of consumers in the process of product promotion.
Consciously carry out simple and focused product promotion explanations, and the mass effect feedback obtained is also relatively rapid, which is conducive to stimulating the purchase desire of consumer groups . 2 The influence of color on the brand In the field of modern clothing, there are many factors that can affect brand building, which can be the design style or the use of clothing colors. Clothing color is one of the important visual factors affecting consumers' purchasing desire, which can clearly convey the idea and emotional sustenance of the clothi With the rapid development of Internet technology .